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Markplus On Marketing The Second Generation
Buku ini terdiri dari dua bagian besar pembahasan, yaitu; The guru dan The Future of Marketing. yang mencakup :
1. Marketing Strategy Specilaist
2. Strategy Devolepment and Organization Devolepment Specialist
3. Corporate Strategy Specialist
4. Change Management and Organization Specialist
5. Sales Specialist
6. Brand and Comminication Specialist
7. Distribution and Retail Specialist
8. Marketing Research Specialist
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